![]() The FA didn’t see it that way and fined the club £50,000. The gambling firm claimed it was a hoax intended to highlight its support for removing betting sponsors from football shirts. Huddersfield Town players took to the pitch for a pre-season friendly wearing shirts with a huge Paddy Power logo on them. Derby County and Wayne Rooney took flak over the involvement of their sponsor, the online casino 32Red, in a deal in which the former England captain wore the No 32 upon joining the club. Bespoke dealsīetting firms are launching more imaginative partnerships with football clubs and players. ![]() Gambling firms continue to advertise heavily on radio and on social media, where it is often hard to prevent exposure to children. Gambling adverts are not meant to feature people under 25. The Advertising Standards Authority recently banned a YouTube video launched by West Ham’s sponsor Betway because it featured the 20-year-old midfielder Declan Rice. Some firms are still testing the limits of advertising regulations, though. Last year, Sky Bet withdrew adverts that featured the former Arsenal and England player Paul Merson, who has spoken of his struggles with gambling addiction. ![]() However, the voluntary ban has not always been respected and betting firms are still advertising heavily on television before and after matches. The industry recently volunteered to stop advertising during games, the so-called “whistle-to-whistle” ban, amid mounting concern that young fans were being bombarded with gambling ads. ![]()
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